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DEREK BRAD

It’s about as social media a story as stories can get. Without a tweet about the Kina Grannis cover of XCENTS’ issue no.1, Derek Brad might have never known about this magazine. And without Derek tweeting about XCENTS and without XCENTS subsequently checking out his Twitter account and spotting a Kina Grannis video there, we might have never known about the Musician Portrait Project – two-minute videos in black and white, without sound, of musicians and bands. Which would have been a shame, because the video project of photographer Derek Brad is a YouTube Age type of project after XCENTS’ own heart. Whimsical, different, interesting and a great way to find new artists you have never heard about. So of course XCENTS had to sit down with the man behind the quirky and charming project and talk shop.

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