If you want to know the best way for an independent artist to put their music out and find their own audience, without the help of a label, look no further than Kina Grannis. Over the last couple of years, the singer-songwriter from California has pretty much set the gold standard for truly independent musicians. From her YouTube channels to her Instagram account – rarely will you find another musician who consistently shows this level of quality in anything they put out. It might be the most well-rounded online presence of a musician that isn’t made by a marketing department of a major label. Of course all of that would still count for nothing if it wasn’t for a whole lot of dedication, talent and years and years of hard work. Kina Grannis is an independent artist to look to when trying to figure out how to do things, but it hasn’t been an instant success for her either.